Posted by Valentin on June 30th, 2009 | Comments

Your headlines are meant to get attention.

A good headline must tickle the reader’s will to find out more about the subject ..

.. and that in just seconds.

So, how can you “build” your headlines for your sales-letters ?

One of the methods to create a competitive headline is to hire a professional.

No money? Or maybe you want to do it yourself ? Ok, writte’em yourself !

Ok, – you will say – but how ?????

Ten techniques for a better headline:

1. (an activity) like (an example) do.
Ex.:
• Cook like a celebrity chef do.
• Play golf like Tiger Woods do.

2. Here is the (technique, method) that is helping (targeted prospect) to (the activity).
Ex.:
• Here is a method that is helping rich people make even more money.
• Here is a secret that is helping fat people lose 20lbs per month.

3. What (target) must know about (blank).
Ex.:
• What (architect, home owner, constructor etc) must know about building a house.
• What any marketer must know about writing killer headlines.

4. Who else wants (blank) ?
Ex.:
• Who else wants to earn 5 figures per month ?
• Who else wants to own their own yacht ?
5. Heres a quick way to (solve a problem).
Ex.:
• Heres a quick way to save $100 per week.
• Heres a quick way to promote your blog.

6. The (most guaded) secret of (blank)
Ex.:
• The secret of successful freelancing.
• The most guarded secret of a former internet sales guru.

7. Get rid of (problem) once and for all.
Ex.:
• Get rid of carpet stains once and for all.
• Get rid of body odor once and for all.

8. Now you can have (something desirable) (great circumstance).
Ex.:
• Now you can have a millionaire lifestyle and fulfill dreams of your life.
• Now you can have attention of everybody around and they’ll be happy doing it.

9. Have/Build a (blank) you can be proud of.
Ex.:
• Have a body you can be proud of.
• Build a website you can be proud of.

10. How to (the action) (some details, target prospects).
Ex.:
• How to tame a snake (whit bare hands) while camping.
• How to increase and optimize R.O.I. as newbie internet marketer.

Tagged as: do it yourself, headline, information, list building, marketing, tactics, tips and tricks