chapter three
Well well … stil here ?
Not tired enough by my “blows in the winds” written here ?
Then, get another doze.
Ladies, gentlemans and kids, today we`ll digg a bit into some “tabu” subjects.
Let`s go.
Just a minute, allow me to get some more beer .. ok now, sit down and start taking notes :
Who`s the best soldiers world wide ?
No, not FROM where, just who.
Yes, you are right , mister from left, that`s right, special troops are best soldiers.
Or ninjas, if you belive they exist mwuahahhaha.
Special troops are top simply becouse they DO what any soldier must do, but at a “is my life” level.That mean devotion, trust, confidence, belive, self-confidence, motivation, good moral, knowledge, continuue training, repeating, open minded, willing to learn, never giving up to reach goals.
Special troops have, mainly, same weapons as any regular. But they train and WANT to be trained to use ANY weapon.
So, what that have to do with marketing, business and stuff ?
ALL.
Replace “special troops” with “marketer / businessman and “weapons” with “financial / marketing tools & techniques” on above 2 frazes and … you`ll see.
Main problem on this approach to learn what / how / when / where is business and / or marketing is that all similarities between military way and business way are ok 100% for REAL life business only.
Online, in virtual reality, only the 2 frazes above are related. Any attempt to use pyramidals system on online business fail if the principles of basic-cell of biz (boss-emploayee) is broken. No matter how good is one on his level (related to online marketing), if one bellow is not identical, chain is broken.
Why ? Becouse there is NOT a boss-emploayee relation. Nor a friend-to-friend relation. Becouse any refferal want / proposed him self / is encouraged to become as wealthy as the recruiter or even better. Becouse training and all stuff named above on “special troops” fraze is OPTIONAL, the recruited being the one choosing what / when / how deep to learn. And also becouse relation between recruiter and recruited is NOT interactive. At least not in classical mlm style and / or classic online marketing way, relation is 99.99% ONE WAY.
I want here to underline-bold something. Any of you have seen / hear / read this at least once (ods are that it happen many many times) : “start building your list reffering to familly, friends, neighbours … “. Doh ! Why ? While the promoted product is so usefull and so good and comes packed with AMAZING POWERFULL sales letters and other promotional tools, why should I start with peoples who KNOW ME ?
Pay attention, I didn`t said “peoples I KNOW”. I said “peoples who know me”.
Why ?
Becouse the trick is that THEY should trust you and then you can promote something to them with maximum chances to be succesfull.
Becouse ONLY to them you can offer a simulation of online-interactivity - trough real life interaction. Otherway, all tools you can use MAY be useless. And also starting with family / friends, odds to make a first-second-third sell (and also to grab some refferals) are biggest. And that would raise your moral. Will make you feel more confident.
Real problems start when you become more and more away from the original starting point. You rush into unknown persons lifes … people who never hear of you, but they sure hear about online scamers. You are not a scamer. You also use the perfect tools to promote (were succesfully until now .. with peoples who KNOW YOU). But those new ones DO NOT KNOW. And all they get from you is some emails. Most of emails ending with “do not reply to this message”.
Nice. Here is where INTERACTIVITY and INTERCOMMUNICATION had stopped. And hard work of become trustfull in them eyes start.
Doubts that is a really hard work ? Lol .. you must become a saint image in eyes of one perhaps different culture, religion, education level, life experience and mother-language … I`ll rather name that “Die hard” than easy …
.
Somehow, thru a long line of well written emails, SOME will trust you or at least become curious about what you sell. This reach to “quantity needed”. BIG lists. No longer working to email them using your own emailer, need to “rent” a “big boys” autoresponder, eventually rent a copywriter services or buy “email templates that works” … to EVENTUALLY reach to 1-2-3 .. 10 (wow !) % response (that would mean up to 100 from your 1,000 leads list will buy).
Cool. Ods are that part of them will buy next month to .. maybe .. to be sure, you must continue to grab tousend`s of leads …
Sure, you can choose the other way, build your own site, put a chat, a support-ticket system, a messenger id, “email me” page, a shot-box, a guestbook …
So, problem solved … NOT !
Becouse a site need TRAFFIC to produce leads to produce money & lists. To have traffic, need promotion .. that mean time and money … and webscripting / search engine how-to / web-design knowledges (or more money to hire one who know). But … hard to belive that a honest marketer like you will not get + 40% sells on same list every month.
Too expensive way ? LEARN webscripting / search engine how-to / web-design, keep yourself on continue training and knowledge upgrade - update and you`ll save big money. Re-read the 2 bolded frazes at begining this letter.
This second option may take (to) long time ? You`ll end, after a certain period of time, to same income as the other way. All you can do now is to try figure it out the difference between the systems, starting with the moment where both become equal-cash-revenue, within 1 1/2 or 2 years let`s say. First system will continue to request tousends new leads for SAME income and will crash your list to ZERO if you change the niche. The second allows you to “feel” ones on your far more little list as they may be intersted in something different too and open a new activity in a new niche WITHOUT the pain of building a new list. Becouse ones on your lists are in permanent INTERCOMMUNICATION with you. Part of peoples in your list will be “your emploayees” becouse they REALLY belong, at them WILL, to your list. Others are YOUR VIRTUAL FRIENDS. They are all peoples WAITING your emails, your presence online in chats and forums, to answer them questions.
Shortly, either is created the friend-to-friend / boss-emploayee relation, either run for huge instable lists.
Ones who`ll fail to understand the difference will face hard times. And probably will re-start them old “9 to 5″ jobs.
Ten years from now on, making money online would be a life-style.
But ones who`ll “teach” them phone-answer-machine to answer to online business feedback will fail.
Becouse a regular soldier would not want to execute orders from a NON-HUMAN. Also a costumer will not want to buy what a machine recomend him.
Got my point ?
Whish for you all the best.
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About the author :
Valentin Hornicar is a top 10 lazzy people worldwide. He is a ugly-fat-old-stuborn guy from Romania, fan of Henry Thoreau, fan of samurai way and one of his life goals is to reach the top stones of Fuji-Yama mountain.
Most of this author`s writtings are to be reckon as pamphlets.
- this above last line is for ones who feel insulted or crossing a “lack of sense of humor” times -
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