chapter 5

An Introduction to List Building – Creating Your First Squeeze Page

By this point you should have already figured out your niche market.
If you haven’t done so yet, go back to previous chapters and complete that task first.

Next thing to do is to start building a list of prospects who will be potential customers. This is called list building.

Why List Building Is VITAL To Your Affiliate Marketing Business ?
Your list is the life-blood of your business. Without it, you will spend more time generating traffic than you will making money – and probably you’ll generate traffic, but making money , that may not happen ..

Take things this way – do you want to work extremely hard to get somebody to buy ONE product, ONE time; then do that over and over again ?
Or would you rather work extremely hard to get somebody on your list, then SELL him them multiple products, over and over again ?

The winning answer is the second one.

Traffic Generation does NOT equal Affiliate Marketing!

While traffic generation is a vital component of affiliate marketing, it is not in and of itself all there is to do.
And yet it is such a huge question amongst marketers. You must focus on what you are going to do with your traffic, and then second on how to get that traffic, you will increase your profits a hundredfold.

In other words, what you do with your website traffic is FAR more important than how much traffic you get.

Write that down. Memorize it. Stick it on a piece of papper somewhere in your sight. This is your mission statement.

While you will learn how to generate lots of traffic to your websites, that should not become to become your focus.

Instead you want to learn how to work with the people who do visit your website.

Your primary goal with any visitor MUST be to get them on your email list, to convert visitor from surfer to subscriber.
Whether you are running affiliate sites, Adsense sites, product sites, or any other type of site, your first goal should be to get visitors to subscribe to your email list.

One of the easiest ways to accomplish this is through squeeze pages. What is a squeeze page?
A squeeze page is a very simple webpage that focuses on trying to capture the users name and email address.

The Components of a Great Squeeze Page ?
How To Turn More Visitors Into Lifelong Customers ?

Watch the videos:

Now that you know what a squeeze page is, you will need to create one yourself.

If you already know how to web design, then this should be pretty easy. Just find a template of a squeeze page that you like and imitate it.
If you don’t know how to web design, you can always hire somebody else to do it for you.

Today’s Homework

Your homework today is to create your first squeeze page. Do not continue the lessons until you have done one you are very pleased with.

Until then …

Matthew Glanfield and Valentin Hornicar

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